Monday, August 4, 2014

Julien Viard and Morana, Inc.




The American Perfumer and Essential Oil Review, Volume 16, 1922:
"Beginning with this issue, the usual insert of Morana, Inc. which appears between advertising pages 16 and 17, has been increased to six pages, at which size it will continue until the further growth of the business makes necessary the use of larger space. The increase in the size of the insert is due to the addition of an imported bottle department. As was reported in the last issue, Morana, Inc. have secured the exclusive American agency of C. and J. Viard & R. Mouquet glass bottle designers and manufacturers of Montreuil, Seine, France. This insert is another example of a sagacious advertiser recognizing the value of this kind of display, which gives prominence to his own products, and incidentally livens up the advertising section as a whole, and we are told stimulates the interest of the casual reader in the contents of the entire journal."


Morana,Inc developed into IFF, read  about that here.



Sunday, August 3, 2014

Sous la Charmille by Parfumerie Brecher c1924


  • Perfume Name: Sous la Charmille
  • Perfume Company: Parfumerie Brecher
  • Creation Date: 1924
  • Bottle Designer: Julien Viard
  • Bottle Manufacturer: Depinoix
  • Measurements: 2 3/4" tall
  • Markings:

Description: squatty bulbous clear glass tapering to a small neck & flattened blossom-form stopper, the sides enameled in shades of green & brown w/leaves.


Promenade Matinale by Arys c1920


  • Perfume Name: Promenade Matinale (Morning Walk)
  • Perfume Company: Arys
  • Creation Date: 1920
  • Bottle Designer: Julien Viard
  • Bottle Manufacturer: Depinoix
  • Measurements: 4 5/8" tall
  • Markings: none

Description: Perfume bottle also used for other Arys perfume L'Amour Dans La Coeur, clear glass, molded with a water lily motif in relief, frosted and highlighted with ocher patina, the figural stopper molded as a kneeling child. also highlighted in ochre patina .



Gotic by Gueldy c1922


  • Perfume Name: Gotic
  • Perfume Company: Gueldy
  • Creation Date: 1922
  • Bottle Designer: Julien Viard
  • Bottle Manufacturer:
  • Measurements: 9cm tall
  • Markings:


Description: Clear and frosted glass perfume bottle, hexagonal lantern shaped, molded with a stylized floral pattern, with the same decor on the stopper, piqued out in patina or thick enamel, with embossed gold or polychrome label mimicking stained glass .





Notice that these two bottles are different






Fadette by Richard Hudnut c1924


  • Perfume Name: Fadette
  • Perfume Company: Richard Hudnut
  • Creation Date: 1924
  • Bottle Designer: Julien Viard
  • Bottle Manufacturer:
  • Measurements: 4" tall
  • Markings: Base molded with "Bottle Made in France" and "J. Viard"


Description:  Perfume bottle in clear and frosted glass molded with crisscrossing floral swag motifs, highlighted with sepia patina, figural stopper of a sitting Neo-Classical female also highlighted with sepia patina.


Ambre de Carthage by Isabey c1926


  • Perfume Name: Ambre de Carthage
  • Perfume Company: Isabey
  • Creation Date: 1926
  • Bottle Designer: Julien Viard
  • Bottle Manufacturer: unknown
  • Measurements: 5" tall
  • Markings: Molded with "J. VIARD"


Description: Clear and frosted glass molded with frieze of Neo-Classical children holding floral swags, highlighted with gray patina, molded glass stopper,  and housed in a faux Spanish leather presentation box.




Le Prestige by Gueldy c1922


  • Perfume Name: Le Prestige
  • Perfume Company: Gueldy
  • Creation Date: 1922
  • Bottle Designer: Julien Viard
  • Bottle Manufacturer: unknown
  • Measurements: 6 1/8" tall
  • Markings: Base molded "J. Viard"

Description: Clear and frosted glass perfume bottle molded with "Le Prestige" along the top, highlighted with sepia patina, figural stopper of a winged female sitting down with legs crossed, also highlighted with sepia patina.