1925 by Rosine: launched in 1925.
Julien Viard for Rimmel, a Yvonette glass perfume bottle, circa 1924, hexagonal section, relief moulded and gilded with stylised flowers, 9cm high. Photo from Kingham & Orme Auction House.
"Beginning with this issue, the usual insert of Morana, Inc. which appears between advertising pages 16 and 17, has been increased to six pages, at which size it will continue until the further growth of the business makes necessary the use of larger space. The increase in the size of the insert is due to the addition of an imported bottle department. As was reported in the last issue, Morana, Inc. have secured the exclusive American agency of C. and J. Viard and R. Mouquet, glass bottle designers and manufacturers of Montreuil, Seine, France. This insert is another example of a sagacious advertiser recognizing the value of this kind of display, which gives prominence to his own products, and incidentally livens up the advertising section as a whole, and we are told stimulates the interest of the casual reader in the contents of the entire journal."
"One of the most interesting developments in the American perfumery and flavoring extract supply industry took place on October 1 when Compagnie Morana and the Commonwealth Products Corporation were united into a single corporation. Compagnie Morana has increased its capital stock to $1,000,000 common stock $250,000 first preferred $600,000 second preferred $150,000 and changed its corporate name to Morana Incorporated under which name Compagnie Morana and the Commonwealth Products Corporation will henceforth be conducted.
Morana Incorporated is the outgrowth of a modest business established fourteen years ago by Carl Schaetzer, Warren E Burns, and Williard A Walsh. Their training and temperament well fitted them for harmonious and effective association and the present division of responsibilities indicates the trend of their natural aptitudes viz the production department under Mr Schaetzer, who is president the financial and foreign departments under Mr Burns, who is vice president and the sales department under Mr Walsh, who is treasurer. The secretary of the company is Mr Walter Mueller.
Commonwealth Products Corporation was established some six years ago for the manufacture of flavors, synthetic aromatic chemicals, etc. Its plant at Elizabeth, NJ was rapidly developed and is now well equipped for the manufacture on a large scale of the products in which it has specialized. Its staff includes a group of chemists who have made reputations for themselves, both here and abroad, as specialists in the manufacture of aromatic chemicals and similar products. Its union with Morana Incorporated affords it a large outlet through the extensive and well trained selling staff of that corporation Morana Incorporated for its part acquires a well developed manufacturing plant and organization thereby assuring a steady and controllable supply of synthetic raw materials and flavors."
